Microsoft – Product Launch Events

Example: XBox One German Premiere

The aim of the Microsoft XBox One Product Launch Events was to put on an impressive “Green Carpet Show” in Berlin. For the occasion we organized a huge launch party for Microsoft in the new Microsoft Center on Unter den Linden. We were responsible for the 300-person guest list, booking the after-show acts and ensuring the logistical side ran smoothly.

An oversized video projection on the façade of the Microsoft Center was devised to herald the arrival of the XBox One in Germany. At the start of the event Dr. Christian P. Illek, Microsoft Germany’s former Managing Director and Oliver Kaltner thanked all Xbox One stakeholders. This opening was followed by the spectacular premiere appearance of the Xbox One-console on stage. The launch party kicked off with a live set from the well-known Berlin-based DJ duo, Lexy & K-Paul.



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