Logitech – Product Launch Events

Example: Product Launch EventUltimate Ears Boom 3 & Megaboom 3

On September 3rd, 2018 Ultimate Ears held the product launch party for its new “Boom 3” and “Megaboom 3” speakers at Polygon Club in Berlin.







For the product launch, the agency Chest of Wonders Production GmbH created an experience-oriented, emotional environment at the location, in which the speakers played the leading role in all events featuring in the program.

“Live to the Ultimate” was the slogan for this event, in which guests were guided through the Ultimate Ears exhibition inside the building and into the garden of the Polygon Club. There, various performances awaited them, such as a BMX bike show, dance performances, fire and LED shows; in each case the loudspeakers took center stage. The speakers were on prominent display throughout and could be tested out in the acoustic space.

From 10.30pm, sets by DJ Flashdance aka Jan Delay and veteran WestBam soon had guests up on the club’s dance floors. The partying continued until the early hours of the morning, with guests calling for countless encores from the legendary WestBam.






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