Example: Generator Opening Events
With a lively launch party, Generator inaugurated its new location in Miami in fitting fashion on the evening of October 4th, 2018. This upscale hostel chain threw the hippest opening party of the year in Miami Beach, Florida.
The European hostel chain, headquartered in London, is currently present in Berlin, Hamburg, Barcelona, Amsterdam, Copenhagen, Dublin, London, Madrid, Rome, Stockholm, Venice and Paris and attracted a lot of publicity with the launch event of its first US location.
The 1,200 guests, including Daniel Benlulu, Ricky Astudilo, Juliana Martinez, Colomoa Kamboosky, Leo Davalos, Pedro Maal, Catherine Bouzaglo, Allie LaSorte, Seth Browarnik and many more, were invited to celebrate in summer temperatures, with first-rate cocktails and hot sounds courtesy of live performances by the various walkabout acts. There were acrobats in Catwoman costumes, flamingo women and human disco balls.
The absolute highlight came in the form of appearances by DJ Khaled, on a purpose-built stage over the pool, and by superstar Wyclef Jean in the interior of the design-led hostel. The well-heeled audience lapped up the amazing performances of the two rappers and partied into the early hours.
“We are very proud to be able to support such great events. The atmosphere in Miami was absolutely amazing and our new experiences will greatly enrich our work as an international full-service agency,” said Marjan Sailer, Managing Director of Chest of Wonders Production GmbH.